Crunch Time

While we were making this social video for HD, we really struggled to find a stock SFX that worked for the “crunch” sound. The ones available too us were all either apples (too juicy) or potato chips (too crunchy). Until finally, we realized there was an obvious solution we had overlooked— we ran to the 7/11 across the street, bought a Häagen-Dazs ice cream bar, and that crunch SFX you hear is the sound of me taking a gigantic bite next to the microphone.